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Building Narrative & Copy Ecosystems

I'm interested in creating a cohesive user experience from a storytelling and copywriting perspective. That means building brand voices that resonate, translating goals into messaging that adapts across channels and audiences, and preserving a unified copy ecosystem informed by data.

Please note: Liberator is an erotic luxury intimacy brand. In this portfolio, you may see copy and images that reflect intimate wellness.

Brand Voice Systems

I craft and maintain tone, style, and writing across multiple brands that adapts to who is speaking - and more importantly, who is being spoken to. Across three distinct consumer brands, I've developed copy systems that hold up brand-by-brand and channel-by-channel. Jaxx, Liberator, and Avana have distinct tones for product descriptioins, email campaigns, and long-form editorial. Each brand has its own vocabulary, guidelines, and emotional registers.

Shopify Migration Initiative

Between October 2025 and January 2026, I was part of the team that migrated consumer brands Liberator, LiberatorStore (an ad-safe version of Liberator), Jaxx, and Avana from Magento 2 (Adobe Commerce) to Shopify. My role focused on content. For Liberator, I wrote and updated product copy across 6 product categories and more than 30 subcategories, reworking outdated PDPs to fit the new site framework. I also wrote and built 15 navigation pages and located and restored missing content across the sites. After the Shopify sites launched between May and July 2026, I audited the blogs and fixed 140 broken links.Shopify's more flexible themes let me improve how customers read and explore our content, from product descriptions and blogs to enhanced content and FAQs, creating a smoother browsing experience alongside a new checkout system. The results were significant. With all brands live, web revenue from July through September 2026 grew 24% year over year, nearly double the 13% growth rate before the migration. LiberatorStore's revenue rose 71% as orders nearly doubled, Avana's revenue grew almost fivefold, and Jaxx turned a 37% year-over-year decline into growth.

Campaign Development & Launches

Across brands like Liberator, Jaxx, and Avana, I develop cycles of seasonal sales campaigns and support new product launches. Each sale cycle starts with a broad-picture story: "Bring the Resort Home," "The Great Indoors," "Boudoir Theater." I write and schedule the email flows and homepage messaging that carry that story consistently across channels.For new launches, I develop copy tone and naming conventions that turn a set of SKUs into coherent collections. This means deciding how new materials and configurations get named, differentiating similar product styles, and crafting consistent naming conventions in order to create parity. An example of this is the Raven-Symone Home Collection, a celebrity-partnered launch for Jaxx where I named products, wrote PDP copy, developed naming conventions for new fabrics and styles, and built out instructional copy, landing pages, and funnel-stage ad copy from awareness to conversion. I also wrote scripts for the collection's commercials and supported media outreach - influencers, press releases, and arranging interviews with local TV networks. I was able to own a range of messaging throughout the launch's life cycle.Before this role, I worked with VinePair and Savannah Magazine, partnering directly with client stakeholders to represent their events and products to each publication's readership. That work meant reconciling two different voices: the client's promotional goals, and the publication's editorial standards. By synthesizing both of these into editorial content, I craft articles that read as native, useful, and entertaining content rather than an ad, while still driving outcomes for the client.

AEO & SEO

PR & Media Outreach